BRAND STORY

MISSHA, proven by its effects

We have had a wonderful journey over
the past 20 years.
We have been a leader in
Korea’s cosmetics market.
We have listened closely to
the skin-related concerns of
our customers to create results
that meets their needs.

Based on the needs and data of
over 10 million customers,
we continue to develop safe and
advanced solutions to deliver
the most effective results.

  • ORIGIN

    Proven by its
    ingredients

    With effects-focused ingredients that contain
    only the necessities, we provide the best
    ingredients that focus on essence and
    function while delivering
    excellent results until the very end.

  • TECH

    Proven by its
    absorption

    We offer safe ingredient benefits to the skin through
    the use of advanced custom absorption technology
    that fully delivers the effects of our carefully
    selected ingredients.

  • LAB

    Proven by its
    research

    Based on the needs and data of 10 million customers,
    we take a deeper approach to various skin concerns in
    a rapidly changing environment.
    We have thoroughly verified the effects and safety of
    our carefully selected ingredients and products using
    our custom absorption technology.

MISSHA BEAUTY HERITAGE

Since its first launching in 2000, MISSHA has remained by our customers’ side.

Listening to the stories and skin concerns of our customers,
we create solutions focused on functionality and efficacy
to offer everyone a chance to experience the beauty created
by the voices of our customers.
From our iconic Time Revolution being chosen by
over 10 million customers to 100 million units of our BB Cream
sold worldwide -
MISSHA has now become a global beauty brand that goes
beyond K-beauty, trusted and chosen by
over 10 million customers around the world.

*Based on the cumulative number of customers as of May 2020.
*130 million units of MISSHA BB Cream sold
(Based on the total domestic and overseas shipments as of June 2020)

BRAND HISTORY

  • 2000

    Start of Beautynet service
    MISSHA online launching

  • 2002

    MISSHA road shop
    launching
    First shop opened in
    EWHA Women’s University

  • 2019

    TIME REVOLUTION hit
    record sales with over
    10 million units sold
    Based on the total sales of all
    generations after release

  • 2020

    BB Cream hit record sales
    with over 130 million units
    sold worldwide
    Based on the total domestic and
    overseas shipments as of
    June 2020

  • 2020

    Celebrated the 20th
    anniversary of the MISSHA
    brand, operating about
    30,000 stores worldwide
    as of May 2000; including road
    shops, shop-in-malls,
    department stores, H&B store